Find out what Kindle readers are buying, where they find their books, and where they like to talk about what they’re reading:
What are Kindle Readers buying?
What do you look for in the books you buy? Excitement, love, drama, new worlds, warm fuzzy feelings? If any of these sound appealing, you’re in good company. And if you write feel-good, comedy, or romance books, nearly ¼ of readers are looking for books like yours.
Emotions that Kindle Readers look for in a book:
Kindle readers also enjoy series.
Contrary to some popular complaints about series and cliff-hangers, 78% of readers have read more than 7 books from a single series. If you have a great book, readers will want the ending, regardless of how frustrating it is to wait or buy the next book to get it.
Readers, how do you feel about cliffhangers and book series? Are you one of the majority that will read a series, or do you prefer standalone books?
Well, 70% of Kindle readers report to enjoying series and standalone books equally. Good news for both types of authors!
Where do Kindle Readers find their books?
Do you have a favorite place to find books?
Personally, I like the website ReadFree.ly. I’ll read most of the books from their 50 Best Indie Books every year because they are excellent. It seems that many readers are like me: 41% find their books on bargain sites like Freebooksy, ReadFree.ly, and others. One caveat to this stat: The surveyed readers are all subscribers to book lists of Written Word Media, which may have skewed the results slightly.
Where else do we find new books to read?
t is no surprise that 21% of Kindle readers use the recommendations of friends and family to discover new books. In fact, top trusted influencers for book recommendations are friends and family (53%) followed by blogs and websites (24%), Coworkers (12%), and Bestseller lists (11%).
Authors, what does this mean for you? Leverage the power of friends and family through social media giveaways; ask your fans to tag people who might enjoy your book in exchange for being entered into a giveaway, or by using other techniques. Post entertaining or relatable content that your fans will want to share, increasing your exposure to their friends and family.
Is social media worth your time?
According to this survey, 20% of readers discover new books through Social Media. Combine that with a trust source (their friend just shared a giveaway by a new author) and a reader will be more inclined to download that book.
What social media outlets are most popular for Kindle Readers to discover or discuss new books?
Facebook is the most popular, followed by Google+, Pinterest, Twitter, and lastly Instagram.
Compared to Twitter, Facebook is reported to being used almost ten times more often. Find active groups for your genre (whether a reader or author) and become engaged in that group to find new books and to promote your book.
Personally, I participate in Band of Dystopian Authors and Fans, and the Read Review Repeat Book Blog, which promotes romance books. Both are great places to find new books and promote books.
Authors, be careful about joining big groups like Pimp Your Books, Kindle Unlimited, etc. It will be easy to get lost in the mass of posting. Also, Facebook has recently been cracking down on this type of group spamming by banning users that post the same links in too many groups. Creating a smaller but more engaged following can be valuable for newer authors.
Why do readers choose to read?
What does reading do for you?
I find it both relaxes and lifts my mood. It seems that most Kindle readers agree. The majority of those surveyed read to relax (42%) and to escape (35%). Readers are also looking for books to learn (14%), and as a way to relate (8%).
As readers, we like to know how others are finding books and where they are actively discussing them. Where are your favorite places to find books and discuss them?
Authors, it is essential to understand your audience. If you sell to Kindle readers (and I imagine most authors do, considering Amazon’s marketshare is huge), knowing where they find books, why they read, and what kind of books they are looking for will be advantageous when creating your marketing plan.
Have any thoughts? Share them now!
Source: A survey of approx. 300,000 readers by Written Word Media.
Marketing can be a challenge for new authors working with limited time and budget. The right marketing tools can make all the difference. Here are a few of my favorites.
Not very tech savvy? That's ok, these tools are easy for beginners who are willing to try them!
Read through my favorites, then share yours!
Well-designed promotional materials are essential to presenting your book in its best light. I absolutely love how easy Canva is to create custom images. Choose the image type, from social media cover images to ebook covers, Canva has industry-standard dimensions, and easy drag and drop editing features. And the best part? It’s free. You only pay if you use Canva’s stock images (I usually upload my own from Shutterstock). When your image is complete, you can download it in several different formats, including a high quality PDF, which is a nice option for print ad materials.
The downside: I’ve noticed the editor can be a little buggy sometimes, but usually I can manage to work around the issues. You’ll also need to either pay for Canva’s images, or find your own. See my list of free stock image and video sites.
SumoMe has several marketing tools that you can install on any website to help increase visitors and get more feedback about how your website is performing. I’ve only recently started using it, so I can’t speak to success rates, but it is super easy to install. And it has a free option for users like myself, who are just starting out with a new website.
What kind of tools does SumoMe offer? You can choose several different email capture widgets that help your sign up form get noticed, such as a bar along the top of your website or what they call a Welcome Mat, or a sign up page. You can also include those nifty social sharing icons that encourages visitors to share each page of your website on their favorite platform.
They also offer some great analytics, including Google Analytics, Heatmaps (it shows where people are looking on your page) and Content tracking, which records how much content is actually being read by your website visitors. This can help you learn how to better design your website, and point visitor’s attention to key areas (like your email sign up or book buy links).
The downside: I noticed that the more apps I included, the slower my website loads. As a digital marketer, I know that any website that loads in less than 3 seconds is too slow. You might want to try out a few apps at a time to see what is most helpful, rather than adding too many and slowing down your loading time.
There are lots of website platforms to choose from. I like Weebly because it is so easy to design a custom website, and I can choose to include my own html. The free version of Weebly comes with the drag and drop editor, lots of template options, 10 pages, contact forms, and several multimedia options. Compared to Wordpress, the other popular option, Weebly is super simple and doesn’t have the same learning curve required. Wordpress has more plugins available, but can be challenging to figure out, especially for beginners. Does the website builder affect your website ranking? I haven’t found any evidence in the research I’ve done that would suggest certain website builders rank better than others. (If you know otherwise, I’d love to hear!)
The downside: While Weebly is easy-to-use and has lots of design options, it still isn’t completely custom. Some things, such as how the navigation is organized, can’t be changed unless you change the template, and it also only has a few color options for buttons. But in the almost year I’ve been using the platform, they’ve made several great upgrades that have increased the features available, so they are actively improving the platform.
Also, each additional feature beyond what is offered in the free package costs a fee, and if you want to include them, it can add up pretty fast. But this isn’t uncommon for website builders, and the basics (like custom domain name) are relatively cheap.
his service has been around for some time. I was always a Tweetdeck user until Twitter acquired it and stopped allowing other social media platform posting. I don't use Hootsuite regularly, but I have fellow authors who love it. The service allows you to post social media updates to several platforms, such a Twitter, Facebook, or any other compatible social site, at the same time from one login. You can also schedule posts and track engagement. It can save a lot of time clicking around to different sites, and make sure your posts are getting to your entire audience.
The downside: You're limited with the free version to how many accounts you can use.
Do you have any great tools that makes your life easier as an author?