A press kit, or media kit, is what you put together to send to publishers, reviewers, journalists, booksellers, and anyone else interested in promoting or selling your book.
What should you include in a media kit?
Author Bio and Contact Information.
You should already have an author bio to hand. If not, start working on it right away, whether you’re already published or not. You’ll need it for your blog or website, for guest posts or stories submitted to magazines. Your author bio should be about 200 words, and it should have things that make you sound interesting and professional. You should include your name, your place of birth or where you currently live, what you do (or used to do) for a living, what you've written, perhaps your education (if it’s relevant), quirky hobbies, or interesting travel experiences. Basically, anything that will make you stand out. Don’t forget your contact information!
A Press Release.
This release should present the facts. Determine your ‘hook’ or newsworthy topic. (ie War survivor publishes first novel). Include a review or comments. Don’t make it too promotional, but be sure to include where the book is available for sale.
Author Question and Answers.
Make a list of interview questions (and responses) about you and your book. This can include questions about your background, your inspiration for writing this book, why you chose to self-publish, your own favorite writers, future projects, etc. This section is particularly helpful for the interviewer and bloggers who want to help you promote your work, as it’s useful and ready content for them.
What makes your book stand out? Describe briefly what is special about your book (similar to the hook in your press release).
It is also a good idea to include a book excerpt. A chapter or two that really grabs attention or describes your book.