How E.L. James got "evicerated" on Twitter
Twitter is a great medium for authors to promote their books. But as E.L. James--bestselling author of the Grey series--discovered, even the best planned promo can go terribly wrong.
James was scheduled to do a live Q&A session on Twitter using the hashtag #askELJames. What happened was probably a very painful hour for the author, or at least for her adoring fans. The hashtag was hijacked by users criticizing the author for a series they say romanticizes abuse and glorifies rape culture.
Below are just a few examples of the gems tweeted during the hour.
And the aftermath? Emotions are high. The Internet is left debating the rights and wrongs of attacking the author, comparing the tweets to bullying. What do you think?
This isn't the first time a Twitter hashtag promo has gone wrong. McDonald's infamously tried to use a #McDstories hashtag which was humorously hijacked.
What can we learn from this? Consider your promotions carefully, but also roll with the punches. Not everyone is going to like your work, and you are probably going to get negative feedback. And even personal attacks.
In the end, I think E.L James is still the winner. She's worth over $58 million thanks to this contentious trilogy, according to the Guardian, and thanks to this Twitter stunt, the Internet is abuzz with her name. Share your thoughts.