Have you heard of an author street team?
As a new author, it is tough to know all the industry buzz terms. One term I had heard from other authors was “street team”.
While I can imagine what an author street team is, I did some research to learn more. Here is a little more comprehensive detail about what a street team is, and how to build one.
What is an author street team?
A street team is a group of fans that an author can leverage to help get out the word about their book(s) and build enthusiasm around the author’s brand.
How can an author build a street team?
I read a great article on Bibliocrunch that outlines exactly how to build a street team:
Basic template for a street team:
1. Create a new page on your author website for your street team. You will need:
2. Once you have set up your street team’s page, with benefits and a sign up form, it is time to promote your team and recruit members.
3. Once you have established members for your street team send them a welcome packet for joining your street team.
4. After you have welcomed your members send out special monthly tasks for your street team to complete and offer a prize (via raffle if you cannot afford multiple prizes).
5. Be sure to keep your spreadsheet with member information updated and keep up with monthly missions and prizes for the best results.
This template for building a street team might work great for authors with a few books and some brand recognition. What about brand new authors? How can you get fans when you are struggling to get people to even read your book?
Start with people close to you who are excited about your book. This means friends and family. Ask them to share your book with their friends, even giving out a physical copy that is easy to loan.
Include a bookmark, business card, or some other swag that will direct readers on how to become part of your street team.
You might also want to connect with other authors and do a “street team exchange”. They can join your team and get the word out about your book(s) while you agree to do the same for them.
Managing a street team is going to take time and effort, but remember, building your brand is more important at the beginning than making individual sales. And you need to spend money to make money, so consider everything you do in the beginning as an investment in your own business: your author brand.
I hope to try it out myself, and I’ll let you know about my successes or failures!
Are you an author that uses a street team? Tell me a little about your experience and let me know if I can use it in a new post.