- Michigan State University 2003 - 2007 Bachelor of Art - Anthropology Bachelor of Art - Psychology Specialization - English Specialization - History
APOGEEINVENT 2008 - Present Vice President of Communications 2012 - Present
Brand Management - Oversee all company branding, including web properties, social media, graphics, and print materials to ensure it aligns with our brand message. - Work with subsidiary companies CryptoComics and Auto Search Technologies to develop brand strategies, perform market research, and content strategies. - Apply for and manage trademarks - Write and distribute press releases - Work with journalists and press to grow the company brand as industry professional. - Build the personal brands of company executives
Website Design and Management - Design and oversee creation of ApogeeINVENT corporate website, working with software and design teams to create finished product. - Use proven conversion optimization techniques to test and oversee implementation of changes to increase leads. - Write all content and select images or create custom graphics for website. - Optimize website for searches by researching and writing meta data, analytics, and conversion rates from campaigns.
Create and oversee lead generation campaigns - Assist in design and optimization of dedicated product landing pages. - Perform keyword research for paid advertising campaigns. - Write targeted copy for landing pages to optimize conversions and for organic search.
Blog Management - Research audience and keywords for industry. - Write relevant articles that appeal to our target audience. - Use Google Search Console and Analytics to discover the best performing blogs and key terms. Optimize blog for search optimization using research and analytics data. Seek out guest posting opportunities to expand our audience reach and increase inbound links, and work with other brands to post guest content on our blog.
Social Media Marketing - Create and implement social media campaigns across all channels. - Set up and manage ApogeeINVENT Facebook Page, LinkedIN, Twitter, and Instagram accounts. - Create original content, including graphics, and schedule posts on all social media channels. - Develop unique strategies for each network based on data from posts and user engagement. - Work with subsidiary companies CryptoComics and Auto Search Technologies to develop social media marketing plans specific to their audiences. - Create and implement paid advertising campaigns on Facebook and LinkedIn.
Email Marketing - Grow mailing list using lead generation techniques such as Lead Magnets. - Manage multiple mailing lists, segmenting audiences for brands and subsidiaries. - Create and deliver targeted email campaigns with personalization. - Review campaign data such as open rates, click through rates, and unsubscribe rates. Use the data to adjust content, subject, and delivery times / days to optimize campaigns.
Analytics and Data Management - Create weekly report on analytics for website, social media, and email marketing campaigns. - Create a yearly marketing plan based on analytic summaries and performance. - Use CRM to manage leads and review data from marketing campaigns - Use analytic services like Google Analytics and Google Search Console to optimize web properties. - Perform A/B testing on web pages and email campaigns.
Content Manager / Account Manager 2009 - 2012 - Attend conference calls with clients, facilitate meetings. - Manage project assets, liaison between clients and development / design teams. - Perform product testing and training for clients. - Write and implement new procedures for managing client relations - Manage blog and social media accounts - Write marketing content for ApogeeINVENT and client web properties. - Write contracts, press releases, and other marketing documents.
Copywriter 2008 - 2009 - Wrote content for marketing flyers and websites. - Wrote technical documents such as instruction manuals for software and business operation documents.
Self-Published Author - Wrote and published four novels under the names Lindsey Winsemius and Lindsey Joy Lanser - Secured promotions for books. - Created and implemented marketing plan for each book release. - Had a book reach the top 100 Amazon bestseller list from book promotion. - Designed book covers. - Created mailing list and social media campaigns. - Attended author signing events, and hosted a seminar at the Tulip City Author Event on Author Marketing. - Worked with other authors on cross-promotion opportunities. - Built and published a personal website. - Set up social media campaigns.